According to Nielsen, 92% of consumers (trust) recommendations from friends and family over any form of advertising. Yet ‘word of mouth’ is one of the hardest marketing strategies to master. Learn how performing arts organisations in Europe and the US tailor their strategies, using digital tools designed to keep and attract new audiences via flexible membership models, social features for community engagement and growth, direct-to-customer communication, and curated educational content, leading to improved conversion and sales.

Key takeaways include:

1. Bring your friends: how your customers become a sales force and ambassadors
2. Increased customer retention based on new digital membership models digital and community features
3. Engaging the next generation of arts patrons
4. Using data gained from digital touchpoints for ‘best of class’ personalised communication