In this session we will discuss what data truly is and where as an organisation or artist you should look for it.

We will consider:

How to look after your database (requirements and best practice) and how to convert data into reliable revenue.

Which decisions can be based on and led by data?

During the session you will take part in a digital maturity test and discover the accelerators you should focus on

Lastly, we will hear case studies from respected industry figures such as Sebastian Kahlich formerly of Ticketmaster.