Christopher Widauer leads an in-depth discussion with key protagonists of digital transformation, who will share experiences, insights and visions by looking at three successful innovations:
Find out how Universal Edition’s scodo is shaking up the fundamentals of the classical music experience; how lascala.tv and UNITEL are enabling opera houses and orchestras to independently produce and distribute content; and what ROC Berlin have done to create real-time connections between musicians, library, and backstage departments to deliver digital scores via an optimised customer journey.
How can digital transformation help to reach new audiences and keep classical music relevant, bring our art form back to the home screens, increase audience loyalty, emphasise the importance of sustainability and diversity, and create new artistic opportunities?
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