With twice as many events available as of 2019, competition for audience attention is fierce. Family reunions, weddings, streaming platforms and holidays are all vying for the time of potential concert-goers. As a promoter or artist, it's crucial to identify what sets you apart and effectively communicate that to audiences who value those unique aspects. AI and data can help professionals find and reach their audience.

Join four industry experts as they share how they've used AI, data or experience to overcome this challenge, find their niche and thrive in the evolving cultural landscape.