Classical music is often understood as timeless, as an art form that stands above political and social trends. But music has never been apolitical. From Beethoven to Shostakovich to contemporary composers, music has always reflected and influenced social conditions. So at a time when political and social justice issues are becoming increasingly urgent:

How can we respond to the issues of our time without appearing “artificial” or compromising artistic integrity and musical quality?
How can an orchestral program be politicised and balanced without letting the message overshadow the music?
How can orchestras remain credible and authentic?

This session dives into strategy, messages and communication tools necessary to balance political responsibility, audience development and core product.