With traditional career pathways shifting, artists must take control of their visibility and career trajectory. This interactive mentoring session will explore how classical musicians can create unique, authentic brands that resonate with modern audiences, leveraging digital platforms and storytelling. Key questions include: What role does artistic branding play in securing concerts and creating opportunities? How can musicians balance the traditional classical path with new innovative ideas? What strategies can freelancers use to stand out in a competitive industry and create their own fan base? This session will empower musicians to think strategically about their careers and embrace branding as a core part of their artistic identity, to create relevance and their own success in the classical world.

Please note: this session is exclusively open to participants of the Classical:NEXT Fellowship Programme. Roundtable mentoring (45 min with 6 to 8 mentees maximum)Roundtable mentoring (45 min with 6 to 8 mentees maximum)